At the core of it all, underneath all the accessories, the most important things in life come from our humanity.
My name is Jonathan Clifford Cook, and my work is centered around the human side of commercial culture.
I’m a freelancer, a researcher, a gardener, a villager, a nomad through the digital cities, struggling to keep the ground underneath his feet, dedicated to the idea that we already have the answers we need, if only we can find the courage to ask the right questions.
I specialize in the development of new forms of human experience that are as qualitatively rigorous as data and digital technologies are quantitatively robust.
I am a child of the 20th century, living in a world made strange.
I am a person of place, but I contain multitudes. My home is a small village of 1,500 people. My work is in a world of larger scales, where the individual disappears.
I am drawn out in search of the stories of others like myself, each wondering what we have become, and who we remain.
Over time, I am coming to know less. I ask questions without having an idea where they lead. I follow them anyway.
I move slowly. I work to see where I am.
We live in an age in which knowledge has outpaced understanding, in which we move with unprecedented efficiency in a direction we have not taken the time to choose, in which those who design our work regard our most dedicated contributions as mere commodities.
